Finding the right problem
Start with the way a service business actually works: its customers, recurring tasks and operational friction. Identify a problem that is specific enough to solve and valuable enough to build around.
I work with founders and service companies shaping B2B SaaS for SME clients. My focus is on product vision, commercial direction and the decisions that turn an idea into a useful business.

Start with the way a service business actually works: its customers, recurring tasks and operational friction. Identify a problem that is specific enough to solve and valuable enough to build around.
Define who the product serves, what belongs in the first version and what can wait. Connect the customer’s workflow with a focused product proposition and a realistic path to delivery.
A practical sounding board for prioritisation, delivery choices and feedback from early customers. Drawing on experience operating a web and mobile development business, while keeping the commercial purpose in view.
I’m particularly interested in the intersection of service businesses, repeatable workflows and software that makes everyday work better.